About Us

Red Rock Strategic Partners was founded in 2009 with a single mission: to collaborate with clients to help them achieve their desired outcomes. We approach each of our clients with fresh eyes to develop customized, unique strategies.

Contact us today and see what we can do for you.


The Team

Where the Passion Begins

Chief Executive Officer

As founder and CEO of Red Rock Strategic Partners, Matt has a passion for helping advisors, teams, leaders and firms reach their greatest potential.

Matt began his career at the age of 23 consulting exclusively to the retail brokerage industry. Matt sought to help brokers, managers and teams grow their practices and add more value to clients.

In 1998, Matt joined Smith Barney and held senior level roles in professional development, business development, marketing, national sales, fee based asset management and wealth management.

Matt also served as the Director of Business Development for Regions Financial / Morgan Keegan before launching Red Rock Strategic Partners.

Matt has been quoted in industry publications such as Registered Rep and Research Magazine and has spoken at industry conferences such as the Banking, Insurance and Securities Association (BISA) and Investment Management Consultants Association (IMCA).

Chairman, Senior Managing Director

With more than 40 years of investment banking and brokerage experience, John Rhett provides Red Rock's clients with insight to deliver results-oriented success.

Prior to joining Red Rock, John served as the Chairman and CEO of SunTrust Investment Services. John also launched Alexander Key Investments, a subsidiary of SunTrust Capital Markets and held roles at Robinson Humphrey and Merrill Lynch.

He is a past president of the Atlanta Municipal Bond Club, and a past member and co-chairman of the Smith Barney Branch Manager Council. He also recently served on the District 7 FINRA Board of Directors. Currently, he is a guest lecturer for undergraduate and graduate studies with the Georgia Tech College of Management.

Lori Hardwick

CEO, Wealth Tech

Lori is a 25-year veteran of the wealth tech industry and known for her intense passion for continuous improvement on behalf of financial advisors and the firms that serve them.

In 2017, Lori co-founded Advisor Innovation Labs (AI Labs), where she and her colleagues build intuitive ‘systems of engagement’ between advisors and their clients, creating a more meaningful relationship, via a digital interaction layer. Prior to founding AI Labs, Lori served as Chief Operating Officer for Pershing, a BNY Mellon company, sharing leadership responsibility with the CEO for managing the Pershing family of companies.  Previously, Lori was Group President of Advisory Services for Envestnet. She had been with Envestnet since its founding in 2000.

Lori has been recognized by many industry publications; “Winner in Wealthtech” by Wealth Management Today, A “Woman to Watch” by InvestmentNews, and was included in the Investment Advisor’s list of “The 25 Most Influential People in the Financial Industry”, among others.

Lori currently serves on several boards including the corporate Board of Directors for Riskalyze, Vestwell’s Advisory Board, Ben Franklin’s Tech Partners External Review Committee in Philadelphia, MMI’s Women in Wealth Management Co-Chair and the Executive Committee for the Envestnet Institute on Campus.

Partner, Senior Relationship Management Executive

Chris works closely with clients to define implementation strategies that drive execution and growth in their business.

Prior to joining Red Rock, Chris spent the first 11 years of his career in a variety of roles at Hartford Annuities and Hartford Funds. He began as an internal sales rep before eventually transitioning into the role of Senior Strategic Relationship Manager. 


Since joining the Red Rock team, Jessica has played a crucial role in the continued success of the business. Her exceptional skill set, true passion and creativity helps ensure that clients' needs are being met and that each engagement is a success.

Perry Chesney


Perry L. Chesney is a Consultant with Red Rock Strategic Partners and a veteran of over 30 years in the financial services industry. Perry understands the needs and challenges facing the industry and brings insight and experience to every engagement to deliver meaningful impact.

Prior to joining Red Rock, Perry was the Senior Managing Director of Wealthcare Capital Management’s® Global Client Group and a member of its Executive Committee. He also held roles as an advisor and manager at SunTrust

Kent Wessinger

Head of Millennial Research

Dr. Kent J. Wessinger is Head of Millennial Research at Red Rock Strategic Partners and developer of one of the most comprehensive research projects on millennials in the world.  Dr. Wessinger's research is securing growth and fortifying profit throughout the financial services sector.


©2018 by Red Rock Strategic Partners.